BIOLAGE ColorLast Purple Shampoo, Purple Shampoo For Blondes, Neutralizes Brassy & Yellow Hair Color, Paraben-Free Shampoo, 400 millilitres

More than a purple shampoo, discover the combination of pure purple pigments with a blend of fig and orchid to keep your blonde hair healthy and conditioned until your next salon visit! ColorLast Purple Shampoo is a toning shampoo that neutralizes brass and yellow tones by depositing purple pigment, making it the best purple shampoo for blondes. It leaves hair with a silky shine and 2.5X smoother* with 3X less breakage*. Vegan formula** and paraben free shampoo. How does purple shampoo work? Purple is used because it is the direct opposite color of yellow, so they cancel each other out. When using purple pigment on brassy, yellow tones it color corrects, restoring hair color to its former bright, cooler color. * vs. non-conditioning shampoo with the system of Shampoo and Conditioner **no animal-derived ingredients or by-products Brand Story Professional By Nature. Honest By Choice. A recognized leader in professional haircare, BIOLAGE offers high-quality stylist-favorite products powered by botanicals.

• Neutralize brass and unwanted warm tones while conditioning and protecting hair from breakage