Eczema, which is also referred to as Atopic Dermatitis, is a skin condition that is characterized by dry, red, itchy skin. On darker skin, eczema tends to look darker brown, purple, or ashen grey in color. It can show up as crusty, flaky patches or bumps on the skin. This condition affects not only adults, but infants and children as well. In Canada, about 10 % of infants and children have eczema. Eczema usually starts in babies, but it can start at any age. While some children outgrow the condition, eczema cannot be cured. In infants, the first symptoms start to appear between 2 and 6 months after birth. It often includes dry, rough skin, redness, or itchy rashes around the face, forehead, ears, neck, and head. It can also affect their elbow and knee pits and can spread to the entire body and limbs. According to the Eczema Society of Canada, "there are genetic, immunological and environmental factors that play a role in eczema. Contrary to popular belief, foods or food allergies do not cause eczema, even though a certain food may contribute to an acute flare of eczema." Introducing DRCHASE X●ZEMA™ Intensive Care Eczema Relief Balm. X●ZEMA™ temporarily protects and helps relieve your baby's minor skin irritation and itching due to eczema with our rich, soothing balm formulated with colloidal oatmeal and ceramides. Studies show that colloidal oatmeal, a natural product with proven barrier protection, moisturization, anti-inflammatory, and soothing properties, can help with eczema symptoms. Ceramides are lipid (fat) molecules that improve the skin barrier, help to increase hydration, and preserve the protective skin barrier to lock in vital moisture. KEY SELLING POINTS • Formulated with natural colloidal oatmeal to reliev

• Formulated with natural colloidal oatmeal to relieve irritation and calm baby's delicate skin


• Enhanced with ceramides to lock in moisture


• Soothes baby's dry, itchy skin and provides long-lasting hydration


• Fragrance-free, Paraben-free, and Hypoallergenic


• Non-greasy formula that absorbs quickly