L’Oréal Professionnel Metal Detox Shampoo, Protects Color-Treated Hair From Damage and Breakage, For Smooth, Strong & Shiny Looking Hair, Rich & Creamy Texture, Serie Expert, 300 ml

[SCIENTIFIC DISCOVERY] Wash after wash, metal particles present in water, such as copper, can penetrate your hair fibers. It creates a risk of breakage & color shift. It can create damage to the hair fiber, undesirable reflects can appear & negatively impact color quality. But we discovered that metal particles can be neutralized. [EXCLUSIVE TECHNOLOGY] The anti-metal cleansing cream shampoo gently removes metal particles* from hair to prevent hair breakage & color shift. A patented technology, enriched with Glicoamine, a molecule small enough to track and neutralize metal inside the fiber. [STRONGER HAIR] Fiber is strengthened, more resistant to damage. Hair is smoother, nourished for 72 hours.** [VIBRANT COLOR & HIGHLIGHTS] Sulfate-free color safe formula. Longer lasting color***, 2x shinier**. [PROFESSIONAL FORMULA] A generous rich sulfate-free cleansing cream that transforms in a concentrated foam. Easy to rinse. An addictive fragrance with a unique tech signature, thanks to a memorable citrus top associated with distinctive musky woods. For an optimal Metal Detox experience at-home, follow with Metal Detox protecting mask to protect fiber from damage & new particle deposits. [RECOMMENDED FOR ALL HAIR TYPES]: For all hair textures, color-treated, damaged, bleached & natural hair. [ASK FOR THE METAL DETOX IN-SALON PROTOCOL] At your next salon visit, ask for the Metal Detox protocol concentrated in Glicoamine to stop hair breakage & color shift: for 100% true-to-tone long lasting color*** and -97% hair breakage****. *Instrumental test Metal Detox Shampoo after 12 uses **Instrumental tests: Metal Detox shampoo + mask. ***Color preservation after multiple washes, no impact on lift and optimized color uptake, Instrumental test Metal Detox pre-treatment + technical procedure + shampoo + mask. ****Instrumental test: Metal Detox concentrated oil.

• Metal Detox anti-metal cleansing cream chelating shampoo gently removes copper particles from hair to prevent hair breakage & color shift. Metal particles present in water, such as copper, can penetrate your hair fibers, creating the risk of damage and affecting color results.


• Wash after wash, hair is stronger. Color is longer lasting, 2x shinier* *Instrumental tests: Metal Detox Shampoo + Mask


• Apply evenly on wet hair. Lather until a rich foam is obtained. Rinse. Use weekly in alternation with your daily shampoo.