Matrix Hair Shampoo, Keep Me Vivid Shampoo, Color Protection, Maintains Vibrancy and Enhances Shine, Gentle Cleansing, For Color Treated Hair, Sulfate-Free, 1000ml (Packaging May Vary)

If you're looking for a shampoo that will keep your hair color in place and your hair shine as vibrant as ever, Keep Me Vivid Shampoo is the next generation sulfate-free shampoo that goes above and beyond. Some of the key benefits of this shampoo for color-treated hair include: - It produces a next generation milky high-foam lather - It is a gentle cleanser for colored hair - It maintains vibrancy of fast-fading colors - It helps combat hair color fading - It is a sulfate-free shampoo with a delightful fragrance that includes notes of vanilla, coconut, and cotton candy. Using the Keep Me Vivid system with the shampoo and hair conditioner, your hair color can last for up to 21 washes and benefit from increased hair shine. MATRIX is a leading professional hair care and hair color brand worldwide. We aim to provide professional hairdressers and their clients with hair care and styling products that inspire creativity and deliver superior results. MATRIX is a leading professional hair care and hair color brand worldwide. We aim to provide professional hairdressers and their clients with hair care and styling products that inspire creativity and deliver superior results.