Pureology Hydrate Nourishing Shampoo | For Dry, Color Treated Hair | Sulfate-Free | Silicone-Free | Vegan, 50 ml (Pack of 1)

Pureology Hydrate Shampoo deeply hydrates normal to thick dry, color-treated hair with key ingredients Jojoba, Green Tea, and Sage and a signature aromatherapy blend of Lavendar, Bergamot, and Patchouli. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. *Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. Brand Story Professional color care without compromise is the POWER OF PUREOLOGY. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.

• Moisturizing Shampoo: Hydrate vegan shampoo deeply hydrates and moisturizes hair of all types and textures, but ideal for normal to thick, dry, color-treated and natural hair. Leaves dry hair hydrated


• Moisturizing Formula: This creamy, moisturizing formula works into a luxurious lather; emollient Jojoba leaves hair feeling hydrated, Green Tea supports scalp health


• Key Benefits: Moisturizes dry, damaged hair. Not just safe for color-treated hair but actively protects hair color. Hydrates all hair textures. Cleanses hair and scalp, leaving hair soft and touchable


• Suggested Use: Apply a dime-sized amount to wet hair at the scalp, emulsify into a rich lather and work it down to the ends. Repeat for extra cleansing. Follow with Hydrate Conditioner


• Trusted by salons and professionals, Pureologys shampoo formulas are sulfate-free, paraben-free, vegan, and safe for color treated hair. Try the full Hydrate range for maximum moisturizing benefits