Pureology Strength Cure Shampoo fortifies and repairs damaged, color-treated hair with key ingredients Keravis and Astaxanthin and a signature aromatherapy blend of Raspberry, Peach, and Water Flowers. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. *Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. Brand Story Professional color care without compromise is the POWER OF PUREOLOGY. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.

• Vega, silicone, sulfate and paraben free